Storming through traditional methods of creating a learning experience, here is the new age LX design. When a cluster of PowerPoint presentations and webinars, or any other traditional corporate trading fails, learning experience design got your back. Fostering the human-centered and goal-specific parameters, learning experience design enhances experiences.

What is Learning Experience Design (LXD)?

Learning Experience Design

LXD is the acronym for learning experience design and best refers to the process of creating learning experiences. The focus of creating such designs is to make the approach human-specific and goals inclined, so the best outcome ventures from it.

Specifying LXD, it has several design disciplines at its core with the prime objective of the field of learning. Let us mention some key design principles used in LXD, and they are interaction design, user experience design, experience design, graphic design, and game design. Let us get a clear picture of LXD by breaking the concept into 3 parts.


Knowledge comes to us from experience and might be in multiple forms, not limited to education. Knowledge gathered from home, any outdoor areas, or work; experience obtained from any place is worthy of a shot. These experiences are what matter and hence LX designers need to integrate such experiences.


LX design is all about the creative design discipline, the applied form of art. Research, experimentation, ideation, conceptualization, prototyping, iteration, and testing goes towards the process of LX design. Designs of the process have one objective – provide value or provide elegant solutions. Here, the design discipline here denotes a design detail that teaches.


Defining LX design is about how the candidates learn, not the teaching pattern or the training schedule. The catch is to know the designs and efficient approaches of using the design that endorses learning. The end game is to curate a learning experience that works and lets the learner absorb much.

Other facets to this concept as we already know are human-centered and goal-oriented.

Elements of Learning Experience Design

The success of the eLearning courses of LXD depends on four key elements as described. But, before we go through the elements let us brush up on the basics, i.e. the difference between UXD and LXD.

UXD or user experience design is used to enhance user experience and is used in the product development field. On the other end, LXD leverages the UXD principle to provide an enhanced learning experience in eLearning courses. LXD makes technology in favor of the learners.

Now, let us get started with discussing the elements.

Understanding Learners

Learners do not necessarily begin from the same origins as others do. Some learners are the newbies while the others have already built up the base level and wish to go advance. The is the experience curve that LX designs create which does not have the same origin for everyone.

LX designers, with the help of multiple tools, learn about the experience level of the candidates. Then, they get started with creating the design and add facilitation of skipping few sections. This allows learners with some knowledge to skips past the sections they already know about.

Experiential Learning

One of the primary reasons why traditional corporate training fails is because they are inclined towards tasks and not experience. Through mainstream training may seem reliable, it may not essentially be of value and fun.

LX designs leverage the traditional aspects such as functionality, usability, and convenience and add the missing parts. LX designs let learners move past the traditional offerings and engage them in a great way. The learning has the end course of action where learners find the solutions themselves.

Engagement and Motivation

Content competence apart, LX designs must indeed design a course for humans. The idea should be to create a design that learners would find entertaining, engaging, and valuable. Learners must feel they are getting a lot more in return for taking up the course and there is no compromise.

Sensory Layer

While crafting the learning course, another aspect that LX designs consider is – the sensory experience of learners. Each and every aspect of the learning program must be in line with the sensory experience of learners. Designers should ensure they collect from the learner’s senses and amplify the materials and instructions accordingly.

Phases of Learning Experience Design

When you want to create a learning experience design, you need to set for a journey of uncertainty and adventure. The approaches that LX designers use often reciprocate that journey and there is a streamlined process to it. There are 6 collective steps or a rough draft of how the design phases go:


Designers need to find a question they want to answer or the solutions they want to provide. There won’t be a perfectly pinned question in the first instance. You may think of a cluster of related questions or topics and have a bunch of them sorted. Sort it out and find the questions which are highly relevant to your solution and get started from here.


Here, you as the person creating the learning experience should research your learner and the outcome. You must be clear about your vision and study what your learns are looking for. Using the research integrate the findings into the design and create an experience out of it. The outcome refers to what would the learners absorb from the course, gains, and experience.


You are the artist of your course and you can be as creative as you want to while designing the course. Create the course rounded up against ideas to fuel the creative process. Now, use the gathered ideas and try to extract a visual of the concept from it. Make the concept highly rooted in the type of experience and learning you are providing.


Now is the time to compile all the previous points create a prototype. Develop any prototype from three complexity levels, i.e. simplest, quickest, and easiest. There is an alternative as well, a high functional prototype. Based on the type of experience you wish to provide, choose a concept and craft the prototype.


To see how would your plan work, put the thereby constructed prototype to test. Check how appealing the prototype is by running a bunch of tests such as ask questions from the learner’s point of view.


The final stage is the launch stage. Here, you need to evaluate how successful would the prototype be and make modifications to it. You need to constantly ask questions and make all the changes required. You may have to make changes in the design, research aspect, or you simply need an upgrade. Based on all these changes, you need to keep modifying till you feel your product is perfect. Only then should you launch your learning course to ensure it is a hit and provides the perfect experience.

Learning Design v/s Instructional Design

Confusion between LX design and instructional design is an obvious phenomenon. The look of it might be the same, but they are entirely different concepts when you dive deep into them both. Precisely, instructional design is teacher and teaching-oriented, while learning design is learning and learning outcome-oriented.

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